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We all have design teams and assistants who also design but it is the responsibility of the main designer to check every piece.Speeding Towards SuccessThe main culprit behind the lack of creativity or the temptation to copy is the superfast pace that you need to maintain while churning out new clothes, in order to keep customers interested. "We retail both Rajesh Pratap Singh and Rahul Reddy.In the fickle AND fast-paced world of fashion, designers need to innovate, reinvent and evolve. We don’t want to make mistakes, so we make sure to cross-check. Rahul was Rajesh’s assistant for many years and parted on good terms with him.Nupur Kanoi worked with Anamika Khanna and their aesthetics are similar says Lata, but Nupur has her own sense of design and a very strong customer base. When you spot this effort to look similar, then it is a copy.An Anupama Dayal print copied by a brandThe Assistant FactorOne of the main reasons two rival collections look similar is because one designer either learnt or interned with the other, and now has the same ideology."HighStreet HeadachesIt’s not fellow design houses copying each other that give designers heartburn, but the highstreet labels that ripoff high end styles, mass produce them by the thousands and make a lot of profit on them. A sweatshirt with the slogan "Airplane Mode," which was "designed" and modelled by Shweta was part of The Laundry Room’s collection way before MxS even launched. It’s the pyramid effect; you create something and it trickles down to the masses. She says, "Often assistants leave the designer they worked with and custom key box manufactures come up with a similar look at half the price. Every month you need to create new collections to keep getting customers to your stores.Another brand outed as a copycat is MxS, a collaboration between designer Monisha Jaisingh and actor Amitabh Bachchan’s daughter Shweta Nanda.Ravina in a Ranna Gill outfit inspired by Jenny Packham.
There must be some unhappy designers out there who would like to have a word with this anonymous team for labelling them copycats?Gauri Khan in a Falguni and Shane Peacock outfit inspired by Abu Sandeep’s designs"No one has directly reached out to us yet.What is the definition of originality in the fashion world? High- street brands like Zara, Mango, Vero Moda, W and H&M are known to draw inspiration from designer labels. The problem is when there is no logical evolution to a designer’s present collection."It’s just a coincidenceIn certain cases, even if the print is identical, both creations are still originals.
There must be some unhappy designers out there who would like to have a word with this anonymous team for labelling them copycats?Gauri Khan in a Falguni and Shane Peacock outfit inspired by Abu Sandeep’s designs"No one has directly reached out to us yet.What is the definition of originality in the fashion world? High- street brands like Zara, Mango, Vero Moda, W and H&M are known to draw inspiration from designer labels. The problem is when there is no logical evolution to a designer’s present collection."It’s just a coincidenceIn certain cases, even if the print is identical, both creations are still originals.
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